This is another in a long lists of “Firsts” that Digit has done over the years. Although this is still in a teething phase, and know we have a long way to go, we decided to launch “Digit TV”. Some of you will have noticed that we’ve been carrying videos that have been made completely in-house by Digit over the past few months. Over the past few years we’ve seen video become the desired form of, not just entertainment, but learning as well - the spike in video content online is testament to this. It’s the same reason why today’s newspaper is tomorrow’s cupboard lining, but this issue of Digit will command a long shelf life in your home.
As I said last month in this space, we’re not as committed to imparting information as we are to sharing knowledge. All of us can Google for reviews and comparisons, visit sites like, or read magazines like Digit for information, but is that all we need? Although we offer you the best information possible by rigorously testing products, to help you get value from every last Rupee you spend it’s still not enough. So how do we go from feeling like the little white mice that are made to run mazes in labs, to informed customers? Reading and surfing helps, but everything you’ll find online is usually outdated in months, and sometimes weeks or days during festival season. You and I alike, spend the few precious holidays we get with our families at the local electronic mall, gawking at all the goodies, listening to all the sales pitches that every mall employee is only too eager to subject you to, getting more confused by the minute about which to buy. For the everyday buyer, this amounts to being stuck in a maze of choices, with no clear indication of what’s good, what’s value for money, and what isn’t. The consumer electronic and personal technology segment specifically, sees entire product ranges being refreshed, older stock being sold off at rock bottom prices and buzzwords flying about like nobody’s business. Everywhere you go you’re bombarded with discounts, special offers, and other catchy and innovative alliterations that all basically say the same thing - buy me.
Starting in October and running a little into the new year, these few months see an increase in activity by vendors and manufacturers. T around this time every year, the festival season rolls around.
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